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Portfolio
Bryan Holland
PRODUCT DESIGN • UX • UI

Why hire me?

  • I remain calm and gain consensus while advocating for the user, ensuring every project delivers intuitive software regardless of changing requirements or stakeholder demands.

  • I step in and quickly contribute at speed, as demonstrated by leading the Apple global partner design system initiative—architecting processes, prototypes, and stakeholder alignment without delay.

  • I expertly balance strategic business needs with user experience, consistently driving product improvements and successful outcomes for premium clients across technology, consumer, automotive, education, and enterprise sectors.

The Hyundai SODAS (GenAI/ML) project serves as a prime example where gaining consensus across 80 global stakeholders from five different companies required a robust mix of methodologies and tools.

My Role: PRODUCT DESIGN PRINCIPAL
Through facilitating design sprints, running collaborative workshops, building process flows, and crafting detailed slide presentations, prototypes, and mockups, alignment was reached despite a highly complex stakeholder environment. Direct engagement through ongoing contact with both actual users and all tiers of management, combined with hands-on coaching and facilitation, ensured the buy-in of all of the involved teams.

Key Project Approaches

  • Design Sprints and Workshops: Used to accelerate ideation and foster collaboration among cross-company teams.

  • Process Flows & Presentations: Created unified visual frameworks and strategy decks, enabling clear communication of solutions and objectives.

  • Prototyping and Mockups: Delivered tangible previews to validate concepts and drive consensus before committing to development.

  • Stakeholder Engagement: Maintained constant, transparent communication with users, leaders, and stakeholders from all five companies, facilitating feedback loops and managing expectations.
     

Cross-Functional Leadership

The approach blended coaching, facilitation, and product design rigor, ensuring every voice was heard and that consensus was established even in a multinational, cross-functional context. This comprehensive method proved critical in aligning project direction and delivering outcomes that satisfied a large and diverse stakeholder group.

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MOCKUP:
AI generated Alert with complex data and data gathering tools

Some of my recent work

Linkme • 2025

Link-in-bio startup with +180,000,000 visitors/month.
Currently closing ROUND A financing.


MY ROLE: Product Design Consultant
I helped the team migrate the mobile tools to the desktop.
Then I created tools that were dedicated to the desktop workflow.
I used Figma, UX Pilot AI plugin, Same.new Ai webpage generator, vercel's AI React generator-v0 and other tools for rapid prototyping and design.

• Heuristic Analysis
• NEW Signup & Onboarding 
• NEW Agency Section
• NEW Merch Section with AI merch creator

• NEW Shop Section
• Design System
• Rewrote copy for marketing Agency page.
• etc.

Designed new desktop versions of signup and onboarding- based on user feedback

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Mockup of new Agency Section

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Mockup of new Merch Creation Section- with AI creator

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Honda/Acura • 2025

Loyalty Program - Mobile and In Vehicle

MY WORK:
• Consulting
• Research
• Strategy
• Brainstorming

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Feedme/FlavorHawk • 2024

Food prediction and suggestion app
Using AI to predict what you want to eat wherever you are.


MY WORK:
• Heuristic Evaluation
• Simplify Feed
• Cleanup Interface
• Strategy
• Brainstorming

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Some of the brands I have worked with...

Apple  AutoDesk  AutoGuides  Barbie  BazaarVoice  Belkin  Bosch  Broadcom  Call of Duty/MW3  Children’s Miracle Network  Cisco  Coffee Bean & Tea Leaf  Disney  Fluor HotWheels  Intel-Super Bowl Ad  iRobot  LADWP  Lexus  MacMillan Publishing  Mitsubishi Netscape  Oakley  Oracle  Quiznos  Schwab  SFMOMA  Skywalkers  Spiegel Catalog  Target Toyota  Travelocity  TRON:Legacy™  United Healthcare Group  VW  Ziff-Davis

AI
I create new AI workflow tools (Hyundai; Linkme; Nestle; VW;...)
AND
I
integrate AI technologies to enhance productivity and streamline workflows.


Tools I have used:

Figma Make; Perplexity; Runway; MidJourney, UXPin (Figma); Same.New; v0 (vercel); Canva; DaVinci; and several others.

Figma Make

After interviewing with several companies (Netflix, Walmart, Schwab), I saw a common needs: Pairing functioning Design Systems with internal GenAI to create makers tools, toolsets and easy-to-use interfaces for creatives, stakeholders and developers.

In Figma Make, I used one simple prompt:
"create an internal design system and tokens for internal design tools inside of Netflix so anyone designer, stakeholder or developer can quickly with a prompt create a new product or portal".

The outcome provided a solid starting framework, serving as a strong foundation to develop a more fully realized tool.

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Runway

Using Runway, I generated an animation from a static soft pastel image I drew. Since Feb 2023, I have drawn +525 faces.

Check out my Instagram: Bryan Draws Faces

Case studies

Keepsi

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Forever Storage
for Families

Blockchain Product Design,
0-1, UX
 

Apple

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Design System for Migration to Magento

Figma Design System, Functional Prototypes, Team Management
 

Hyundai

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GenAI-
Vehicle Recall System

Leadership, Strategy, Product
Design, Design System
 

Numbers

+100

products
designed

+40

native apps
designed

+$1B

product sold
(no kidding)

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Modern Warfare 3- Call of Duty

Sold $1 billion in 36 hours.
My Role: UX of ecosystem
Sales, community, video releases, site and more.

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