

Portfolio
Bryan Holland
PRODUCT DESIGN • UX • UI
Why hire me?
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I remain calm and gain consensus while advocating for the user, ensuring every project delivers intuitive software regardless of changing requirements or stakeholder demands.
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I step in and quickly contribute at speed, as demonstrated by leading the Apple global partner design system initiative—architecting processes, prototypes, and stakeholder alignment without delay.
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I expertly balance strategic business needs with user experience, consistently driving product improvements and successful outcomes for premium clients across technology, consumer, automotive, education, and enterprise sectors.
The Hyundai SODAS (GenAI/ML) project serves as a prime example where gaining consensus across 80 global stakeholders from five different companies required a robust mix of methodologies and tools.
My Role: PRODUCT DESIGN PRINCIPAL
Through facilitating design sprints, running collaborative workshops, building process flows, and crafting detailed slide presentations, prototypes, and mockups, alignment was reached despite a highly complex stakeholder environment. Direct engagement through ongoing contact with both actual users and all tiers of management, combined with hands-on coaching and facilitation, ensured the buy-in of all of the involved teams.
Key Project Approaches
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Design Sprints and Workshops: Used to accelerate ideation and foster collaboration among cross-company teams.
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Process Flows & Presentations: Created unified visual frameworks and strategy decks, enabling clear communication of solutions and objectives.
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Prototyping and Mockups: Delivered tangible previews to validate concepts and drive consensus before committing to development.
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Stakeholder Engagement: Maintained constant, transparent communication with users, leaders, and stakeholders from all five companies, facilitating feedback loops and managing expectations.
Cross-Functional Leadership
The approach blended coaching, facilitation, and product design rigor, ensuring every voice was heard and that consensus was established even in a multinational, cross-functional context. This comprehensive method proved critical in aligning project direction and delivering outcomes that satisfied a large and diverse stakeholder group.

MOCKUP:
AI generated Alert with complex data and data gathering tools
Some of my recent work
Link-in-bio startup with +180,000,000 visitors/month.
Currently closing ROUND A financing.
MY ROLE: Product Design Consultant
I helped the team migrate the mobile tools to the desktop.
Then I created tools that were dedicated to the desktop workflow.
I used Figma, UX Pilot AI plugin, Same.new Ai webpage generator, vercel's AI React generator-v0 and other tools for rapid prototyping and design.
• Heuristic Analysis
• NEW Signup & Onboarding
• NEW Agency Section
• NEW Merch Section with AI merch creator
• NEW Shop Section
• Design System
• Rewrote copy for marketing Agency page.
• etc.
Designed new desktop versions of signup and onboarding- based on user feedback

Mockup of new Agency Section

Mockup of new Merch Creation Section- with AI creator


Honda/Acura • 2025
Loyalty Program - Mobile and In Vehicle
MY WORK:
• Consulting
• Research
• Strategy
• Brainstorming

Food prediction and suggestion app
Using AI to predict what you want to eat wherever you are.
MY WORK:
• Heuristic Evaluation
• Simplify Feed
• Cleanup Interface
• Strategy
• Brainstorming

Some of the brands I have worked with...
Apple AutoDesk AutoGuides Barbie BazaarVoice Belkin Bosch Broadcom Call of Duty/MW3 Children’s Miracle Network Cisco Coffee Bean & Tea Leaf Disney Fluor HotWheels Intel-Super Bowl Ad iRobot LADWP Lexus MacMillan Publishing Mitsubishi Netscape Oakley Oracle Quiznos Schwab SFMOMA Skywalkers Spiegel Catalog Target Toyota Travelocity TRON:Legacy™ United Healthcare Group VW Ziff-Davis
AI
I create new AI workflow tools (Hyundai; Linkme; Nestle; VW;...)
AND
I integrate AI technologies to enhance productivity and streamline workflows.
Tools I have used:
Figma Make; Perplexity; Runway; MidJourney, UXPin (Figma); Same.New; v0 (vercel); Canva; DaVinci; and several others.
Figma Make
After interviewing with several companies (Netflix, Walmart, Schwab), I saw a common needs: Pairing functioning Design Systems with internal GenAI to create makers tools, toolsets and easy-to-use interfaces for creatives, stakeholders and developers.
In Figma Make, I used one simple prompt:
"create an internal design system and tokens for internal design tools inside of Netflix so anyone designer, stakeholder or developer can quickly with a prompt create a new product or portal".
The outcome provided a solid starting framework, serving as a strong foundation to develop a more fully realized tool.

Runway
Using Runway, I generated an animation from a static soft pastel image I drew. Since Feb 2023, I have drawn +525 faces.
Check out my Instagram: Bryan Draws Faces

Case studies
Numbers
+100
products
designed
+40
native apps
designed
+$1B
product sold
(no kidding)

Modern Warfare 3- Call of Duty
Sold $1 billion in 36 hours.
My Role: UX of ecosystem
Sales, community, video releases, site and more.




