CASE STUDY : Keepsi
Keepsi.
Save your valuables forever. View them everywhere.
My role
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0-1 Product Design Principal
What is Keepsi?
Digital Wallet for the whole family.
STORE, SHARE AND VIEW
your important images, documents and digital goods forever.
An easy way to store your
important images, documents and digital goods forever as NFT’s on IPFS (Inter-Planetary File System). View them on any screen, share with your family and friends.
Business Goal
Family Vault -buy once, own forever.
Product Design
I was the lead designer working directly with the founders. They needed a product overhaul, UX, branding and UI iterations.
PRODUCT
Keepsi
SKILLS
Product design
Heuristic UX audit
Research
Interactive Figma prototyping
Branding
MY ROLE
Product Principal/Design Lead
Collaborated with 2 founders
TIMELINE
Q1-Q2 2024
ARTIFACTS
Discovery
Flows
Wireframes
Mockups
Prototypes!!
DISCOVERY
Researched current photo apps and upload sequences from various experiences. Retro, Elogram, DaVinci, Apple, Instagram, Pinterest
Plus various digital wallet experiences.
OUTPUTS
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Strategy and product alignment
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Market assessment
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FLOWS- Onboarding, uploading, sharing, viewing, commenting
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Wireframes
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Reverse engineered prototypes of competitors
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Branded mockups
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Figma - clickable Prototypes
TIME COMMITMENT
~120 hours over 8 weeks
Problem Space
Keepsi needed to be easy and obvious to all users. The technical parts like NFT’s had to be invisible to the user. The MVP was anything but obvious.
Plus, the look-n-feel needed to convey professionalism and permanence. IOW- it had to look like the valuables would indeed be there forever.
Opportunities
Timestamp, ownership and permanance.
Onboarding, uploading and viewing were the three (3) areas to tackle for V1. There was an opportunity to research existing products and find best practices and then develop a design language that made it look current for the younger users and yet easy-to-use for the grandparents.
Users
We identified several potential user groups for the Keepsi
system. After many discussions with the founders and some
paper testing we decided to focus on families.
1- Inventors- a safe place to keep their IP with proven ownership and a timestamp.
2- Developers- how do they upload and NFT stamp their “code”?
3- Parent photographers- Keep stuff forever- must be easy and part of the workflow.
Show safety and security and friendly and easy.
4- Designers- want to place items in vault before I share on Upwork, Linkedin, fiverr, ...
5- Visual artists- keep art in a vault.
Shows ownership and can prove it- sell numbered prints - as NFT- could use AI to increment
iterative versions.
6- Intellectual Property- timestamped proof of idea create, IP created and/or when synthesis happened, etc.
7- Game pieces and other digital goods
8- Property Owners-physical property ownership cert for property of all types with deeds and contracts
Phase 1
USER = FAMILIES
The decision was made to focus on families as the first users.
FAMILY VAULT
Collections:
Images + Videos + Wills + Land Deeds
EASE-of-USE
Make it easy for all members of a typical family to upload assets, share and view a collection.
Takeaways
The following were the priorities for the
first 3 design sprints:
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Onboarding new members
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Inviting family members to join
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Uploading assets
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Bulk uploading
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Creating and sharing collections
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Viewing collections as a group
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Comments per asset
+ New BRANDING
+ Apple SPATIAL DESIGN
Setting up the family vault.
Add members: Had to be easy to access from invite.
Onboarding
Use Case- Families tend to have images in a big box. How do you facilitate a massive task like uploading all the family photos?
Not one at a time. BULK UPLOAD!
?? Maybe a shopping cart- then process all images, in groups and timestamps and the like.
Bulk upload
Apple HEIC
Apple iPhone HEIC uploads
have no thumbnail.
Solution: Add sequence for Apple HEIC iPhone images to be
uploaded, thumbnails created on server, and meta data captured.
HEIC thumbnails
Capturing META data per asset
META Data
Dates- We found 4 dates of images: date physical image taken; date image digitized; date uploaded; date of event.
Events- Holidays, birthdays, family trips,
People in image- Before we could add image recognition AI to the product we needed a way to identify each person in an image and allow family members to comment and/or correct.
Pets- Don’t forget Spot!
Location- Family vacation at that beach in Italy, gramma’s house in the Hamptons,...
META data
Challenges
Adoption was key and using more than once was the goal. The barriers to adoption were getting people in and getting their valuables into the system.
Wrapping our heads around it- What is this, really?
SPRINT 1
Design Sprint Takeaways
Working with the founders, we
discovered a few things. Using process flows, clickable prototypes and open-field design exploration, we started to get some traction.
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Families start with a family vault
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Admin invites family members
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All members can add assets
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All members can comment on assets
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New Vaults would require a new account.
Getting the assets and their meta data into the wallet are key.
SPRINT 2
Takeaways
Asset data collection was critical to product success. We expored many iterations of various methods we discovered through research and paper testing.
Once we had the assets and the data, what is the best display for the wide range of ages and technical prowess in a large family?
Figma is a great way to flush out options with stakeholders.
Adding META
data to asset intake flow
Asset data collection was critical to product success. We expored many iterations of various methods we discovered through research and paper testing.
Once we had the assets and the data, what is the best display for the wide range of ages and technical prowess in a large family?
View, share and comment from everywhere.
SPRINT 3
Responsive design should allow for anywhere viewing, sharing and commenting:
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Phone
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VR
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10 foot wall
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Desktop
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Laptop
